1. Who We Are
Empower Business Solutions (“Empower,” “we,” “us,” or “our”) is a Pennsylvania-based business technology consulting firm specializing in ERP consulting, implementation, and ongoing support.
Our website address is https://em-powered.com.
We respect the privacy of our website visitors, customers, prospects, and business partners. This Privacy Policy explains how we collect, use, store, and protect personal information when you visit our website, communicate with us, or engage with our services and marketing communications.
2. Information We Collect
We may collect personal and business-related information through several sources.
Information You Provide Directly
When you contact us, complete a website form, request information, register for an event, download resources, or engage with our team, we may collect your name, company name, job title, email address, phone number, and any additional information you choose to provide.
Business Relationship Information
We may maintain information about our interactions with customers, prospective customers, referral partners, and other business contacts. This can include communication history, meeting notes, areas of business interest, sales opportunities, and follow-up activities.
We may also obtain professional contact information through business referrals, industry associations, professional networking platforms, publicly available business sources, and third-party business development tools.
Website and Email Engagement Information
When you visit our website or interact with our digital communications, certain information may be collected automatically, depending on our tracking technologies and your privacy preferences.
This may include your IP address, browser and device information, pages visited, referral sources, dates and times of visits, and interactions with emails and website content.
3. How We Use Your Information
We use the information we collect to support our business operations, maintain professional relationships, and provide relevant communications and services.
This includes responding to inquiries and consultation requests, providing ERP consulting and support services, managing customer and prospect relationships, coordinating meetings and follow-up activities, and sharing educational resources related to business technology and ERP solutions.
We may also use this information to deliver newsletters, executive briefs, event invitations, and other business-related communications; understand engagement with our content; improve our website and marketing efforts; and maintain the security and effectiveness of our systems.
We process personal information in accordance with applicable laws and obtain consent where required.
4. Customer Relationship Management and HubSpot
Empower uses HubSpot, a third-party customer relationship management (CRM) and marketing platform, to organize and manage business contact information, sales activities, and marketing communications.
Information stored within HubSpot may include contact and company details, communication history, meeting notes, sales opportunities, marketing preferences, and interactions with our website and emails.
HubSpot may also help us understand engagement with our communications, including email opens, link clicks, form submissions, and website activity, depending on the features enabled and applicable privacy preferences.
HubSpot processes information in connection with the services it provides to Empower. Depending on account settings and applicable preferences, HubSpot may also process certain tracking information for its own product and service improvement purposes.
For more information about HubSpot’s privacy practices, please visit https://legal.hubspot.com/privacy-policy.
5. Cookies and Website Tracking
Our website may use cookies and similar technologies to support website functionality, understand visitor activity, and improve the experience of using our website.
Cookies are small data files stored on your device when you visit a website.
Depending on our website configuration, these technologies may include:
Essential Cookies: Necessary for basic website functionality, security, and operation.
Analytics Cookies: Help us understand how visitors interact with our website, including pages viewed, traffic sources, and general engagement patterns.
Marketing and Tracking Cookies: May be used through platforms such as HubSpot to understand interactions with our website and marketing communications.
You can manage cookies through your browser settings and any cookie preference controls available on our website. Where required by applicable law, we will request consent before using non-essential tracking technologies.
Disabling certain cookies may affect some website features or limit our ability to understand website engagement.
6. Email Marketing and Communications
Empower may send business-related communications, including educational articles, executive briefs, newsletters, event invitations, company updates, and information about our consulting and implementation services.
These communications may be delivered through HubSpot or other business communication platforms.
Some emails may contain tracking technologies that help us understand whether messages are opened or links are selected. We use this information to evaluate engagement and improve the relevance of future communications.
You may unsubscribe from promotional emails at any time by selecting the unsubscribe link provided in an email or by contacting us directly.
Unsubscribing from marketing communications will not necessarily prevent us from sending important communications related to an existing business relationship or services you have requested.
7. How We Share Information
We may share personal information with trusted third-party service providers that help us operate our website, manage customer relationships, deliver communications, provide services, and maintain our business systems.
These providers may include CRM and marketing platforms, website hosting services, email communication providers, analytics services, and other technology partners.
We may also disclose information when required by law, to respond to lawful requests, protect our legal rights, or address security concerns.
Third-party providers may process information according to their own privacy policies and applicable contractual obligations.
8. Embedded Content and Third-Party Websites
Our website may include links to external websites or embedded content such as videos, articles, and other educational resources.
Embedded content may operate as though you visited the third-party website directly. Those providers may collect information, use cookies, or track interactions according to their own privacy policies.
Empower is not responsible for the privacy practices of external websites. We encourage visitors to review those policies when accessing third-party content.
9. Data Security
We take reasonable administrative, technical, and organizational measures to help protect the personal information we maintain from unauthorized access, disclosure, alteration, or loss.
While we work to maintain appropriate safeguards, no website, internet transmission, or electronic storage system can be guaranteed to be completely secure.
10. How Long We Retain Information
We retain personal information for as long as reasonably necessary to support legitimate business purposes, maintain customer and prospect relationships, fulfill contractual obligations, and comply with applicable legal requirements.
Information maintained in our CRM may be retained while a business relationship remains active or while there is a reasonable ongoing business purpose for maintaining the record.
We may retain limited information after an unsubscribe or deletion request when necessary to honor communication preferences, maintain required records, or meet legal obligations.
11. Your Privacy Rights and Choices
Depending on your location and applicable privacy laws, you may have certain rights regarding the personal information we maintain.
These may include requesting access to your personal information, requesting corrections to inaccurate information, requesting deletion of information when appropriate, and opting out of marketing communications.
You may also manage available cookie preferences through your browser or our website’s cookie controls.
To submit a privacy-related request, please contact us at info@em-powered.com.
We will review and respond to requests in accordance with applicable law. Certain information may need to be retained for legal, contractual, security, or legitimate business reasons.
12. Children’s Privacy
Our website and services are intended for businesses and professional audiences. They are not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13. If we become aware that such information has been collected, we will take appropriate steps to delete it.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, technologies, services, or applicable legal requirements.
When updates are made, we will revise the “Last Updated” date at the top of this page.
We encourage visitors to review this policy periodically.
14. Contact Us
If you have questions about this Privacy Policy, how we handle personal information, or would like to submit a privacy-related request, please contact:
Empower Business Solutions
Altoona, Pennsylvania
Email: info@em-powered.com
Website: https://em-powered.com